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03 / Commerce stack

Choose the platform that fits the business you are building.

Six questions separate launch speed from long-term control, and plan price from the costs your sales volume can trigger.

2026 pricing logic6 questions4 platformsExplainable result
Question 1 of 6

Map your operating reality

What must your platform make easiest?

Choose the outcome that would create the most immediate value.

How much technical capacity do you have?

Include maintenance time, not just initial development.

What annual online GMV are you planning for?

Use a realistic 12-month target; some SaaS plans change with volume.

Which selling model carries the most complexity?

Pick the one that would be most painful to rebuild later.

Where do customers buy?

International markets and physical retail can change payment and operations costs.

Which cost philosophy sounds most like you?

No platform is “cheap” in every scenario; choose what you want to keep predictable.

2026 cost map

The sticker price is only one variable.

Use these official plan structures to ask better questions. Final cost changes by region, payment provider, GMV, apps, development, and billing period.

PlatformOfficial price structureStrongest fitValidate before choosing
ShopifyBasic $29, Grow $79, Advanced $299 monthly when billed yearlyFast launch, ecosystem, payments, multichannel, global growthCard rates, third-party payment fee, apps, POS Pro, markets, checkout limits
WooCommerceFree open-source core; official guide estimates $25–$350/month hosting for most storesWordPress, custom stack control, gateway flexibility, no platform revenue shareHosting, premium extensions, updates, security, developer and maintenance time
BigCommerceCore $29, Growth $79, Scale $299 monthly when billed yearly; GMV rules applyComplex catalogs, B2B, multi-store, native promotions and payments flexibilityAutomatic plan progression, Scale overage, open payment provider fee
WixCore and Business include ecommerce; regional annual-plan prices varyDesign-led small stores, bookings, content, and built-in marketingAdvanced B2B, deeper backend customization, large operational complexity

Continue your shortlist

Explore the platform that matches your operating model.

Use your quiz result to narrow the field, then validate payment costs, apps, migration, themes, integrations, and support with a live quote.

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Hosted all-rounder

SShopify logoShopifyLaunch + ecosystem

Investigate for rapid launch, payments, POS, multichannel selling, app depth, and international growth.

Explore Shopify

Open stack control

WWooCommerce logoWooCommerceWordPress control

Investigate when you can own hosting, security, plugins, payments, and ongoing technical maintenance.

Explore WooCommerce

Complex native commerce

BBigCommerce logoBigCommerceB2B + catalog depth

Investigate for complex catalogs, B2B, multi-store operations, and stronger native commerce capability.

Explore BigCommerce

Design-led simplicity

WWix logoWixSmall store + content

Investigate for a visually led small store, bookings, content, and marketing in one no-code workspace.

Explore Wix

Official evidence

Open the pricing page next.

The selector narrows your shortlist; it does not replace a processor quote, app audit, migration plan, or legal/tax review.

Marketing Guy / Commerce Decision DeskResearch checked 25 Aug 2026