Free
A focused place to measure one campaign.
$0
- 1 project on your account
- Open-request and click-event signals
- Tracked links and shared documents
- Privacy and retention controls
- 10 AI-tool runs per day
MEMBER WORKSPACE · EMAIL TRACKER
Measure campaign activity beyond the send button.
Bring supported email open requests, tracked-link clicks, hosted-document activity and connected provider events into one project workspace. Start with one project, then choose a membership that matches the number of campaigns you manage. Each metric keeps its source and limitations visible.
Open your Tracker workspaceCompare membership plans ↓See what is measured ↓Read the guidesFind an email platform ↗
Sign in with a verified account to manage your own projects. The workspace lists only projects owned by your account; plan-based project limits apply. The public page never exposes customer project data.
CHOOSE YOUR TRACKER CAPACITY
Start with one project. Scale to twenty.
Membership is based on how many tracking projects you need to organise—not on an estimated open count. Core open-request, click, document and privacy controls remain available across tiers; AI-tool allowances and export/support options follow the live plan catalogue.
Pro
For a steady email programme.
$9/month
- 5 projects on your account
- Open-request and click-event signals
- Tracked links and shared documents
- Privacy and retention controls
- 100 AI-tool runs per day
Business
For broader campaign portfolios.
$19/month
- 20 projects on your account
- Open-request and click-event signals
- Tracked links and shared documents
- Privacy and retention controls
- 500 AI-tool runs per day
Prices are read from the current plan catalogue. A paid plan can be purchased only when Stripe checkout is configured; the Pricing page shows the current checkout state.
Different sources · different meanings
One dashboard. Clear signal definitions.
Each activity is labelled by how it is generated: observed directly, estimated from observed events, supplied by an integration, or unavailable without more data.
Observe, don’t overclaim
Separate pixel requests from estimated unique opens. Privacy proxies, blocked images, caches, and security systems can change the signal.
Observed requests · estimated uniquesProvider-supplied only
Delivery, bounce, complaint, unsubscribe, and supported reply events require a connected provider and verified webhook data. Missing denominators stay unavailable.
Requires integration until connectedA documented session rule
First-party destination events can measure page views, bounded active time, scroll milestones, and configured conversions when the site is instrumented.
Observed events · estimated engagementMeasure the viewer’s controls
Record opens, viewer page turns, bounded activity, and download-button requests. Browser-native PDF actions and offline reading are not visible.
Observed viewer events · limited coverageHow to read the numbers
- Ask what generated the event. A pixel, a signed provider webhook, a redirect, and a page beacon are not interchangeable.
- Check the denominator. Delivery and click rates need a real sent count; website bounce needs eligible sessions. No denominator means no rate.
- Keep classification modest. Bot and proxy handling uses available signals and remains heuristic; it is not person identification.
- Read the limitation note. The report explains retries, duplicate events, automated traffic, missing integrations, and the method behind active time.
Privacy is a product setting
The first-party website snippet avoids cookies and device fingerprinting, strips query strings from stored page paths, and does not persist raw IP addresses or raw user-agent strings as analytics fields. A site owner can require their consent-management platform to grant consent before the snippet sends or persists a session reference. The owner still has to choose the disclosures and consent behavior appropriate to their use case.
Project retention is configurable. Owners can review a data inventory and delete project or account tracking data. These tools support data minimization; they are not legal advice and do not establish recipient consent.
Original guides · no fabricated benchmarks
Email tracking, explained
These guides define the event, denominator, and limitation before recommending a decision. References link to the original source page, not to an affiliate destination.
Measurement basicsHow Email Open Tracking WorksA plain-language walkthrough of tracking pixels, image requests, provider events, and what an open count can and cannot tell you.6 min read · Read guide →Data qualityWhy Email Open Rates Can Be MisleadingUnderstand image proxies, blocked images, automated requests, denominator choices, and safer ways to interpret email open rates.7 min read · Read guide →Campaign measurementHow to Measure Email Link ClicksSet up tracked links, separate scanner activity from likely human clicks, and use campaign tags without overstating attribution.7 min read · Read guide →Email signaturesEmail Signature Analytics: What to Track and What to Leave AloneMeasure shared signature-link activity with clear purposes, sensible grouping, and privacy-respecting reporting.6 min read · Read guide →Privacy & limitationsEmail Tracking Pixel Limitations: A Practical ChecklistLearn why image requests are incomplete and sometimes automated, and how to report them without bypassing privacy protections.6 min read · Read guide →Website measurementMeasuring Website Engagement from Email CampaignsConnect email links to destination-site sessions with first-party events, explicit consent options, and bounded active-time rules.7 min read · Read guide →Metric definitionsEmail Bounce Rate vs Website Bounce RateTwo different metrics share a name. Learn their distinct event sources, denominators, and missing-data rules.6 min read · Read guide →Document measurementHow to Measure Document EngagementA practical guide to measuring hosted PDF sessions, page turns, active time, downloads, and the parts browser PDF viewers hide.6 min read · Read guide →Small-team playbookEmail Marketing Analytics for Small BusinessesA lightweight measurement plan: choose a decision, instrument only necessary events, protect data, and report denominators honestly.8 min read · Read guide →
Frequently asked questions
Does an email open prove a person read the message?
No. It records an image request, which can be automated, proxied, cached, or blocked. Treat open counts as a limited signal, not a person-level reading record.
Can this tracker tell me whether an email bounced?
Only when a connected provider supplies verified bounce events and a send denominator. Pixel and link data do not substitute for provider delivery data.
Is email bounce the same as website bounce?
No. Email bounce is a provider delivery outcome. Website bounce is a session metric calculated from eligible sessions under a documented engagement rule.
What does the website snippet collect?
When installed, it can send whitelisted page, visibility, bounded engagement, scroll, click, form, and configured conversion events. Query strings are stripped; the raw IP and user-agent are not stored as event fields.
Can I require consent before website analytics starts?
Yes. Add data-consent="required" to the snippet and call the consent hook from your CMP. The product provides the integration point, not a CMP or legal advice.
Are GA4, Search Console, and reply-mailbox integrations available?
GA4 and Search Console OAuth connectors and the reply-mailbox module are not included in this release. The product does not simulate their data.
Can I manage my own tracking projects?
Yes. Sign in with a verified account to open your private Tracker workspace. You can manage projects owned by your account, within your plan's project limit. The public education pages do not show customer project data, and /admin remains restricted to administrators.
How are affiliate recommendations disclosed?
The landing page labels its partner links and links to the full Affiliate Disclosure. Source links in guides route through the site's redirect tracker to the exact original reference page.
Email platform options
Sending platforms and measurement are separate choices. The links below are optional partner links; product features, current pricing, and suitability should be checked on each provider’s official site.
Some platform links below are affiliate links. If you choose to use one, Marketing Guy may receive a commission. The link does not change the product's metrics or the editorial guidance on this page. Affiliate links route through /go/ for click measurement. Source links in the guides route to the original cited page. See the full Affiliate Disclosure for details. Read the full disclosure.
