Category E-COMMERCE

Introduction: The “You Forgot Something” Fatigue If I get one more email with the subject line “Oops! You left something in your cart,” I might scream. As consumers, we have become completely blind to the standard abandoned cart email. We…

Introduction: The “Copy-Paste” Disaster I was brought in to audit a Shopify store selling sustainable outdoor gear late last year. The founder was panicking. Over the course of three months, their organic search traffic had plummeted by 60%. They hadn’t…