PRACTICAL SIGNAL,LESS NOISE
PRACTICAL SIGNAL,LESS NOISE
Introduction: The “Thanks for Subscribing” Tragedy I review a lot of email funnels for clients. Last month, I audited a funnel for a SaaS startup that was spending $5,000 a month on Facebook ads to drive lead magnet downloads. They…
Introduction: The “Tuesday at 10 AM” Myth For the first three years of my career as an email marketing consultant, I lived by a sacred, unquestionable rule: You always send your newsletter on Tuesday at 10:00 AM. Why? Because every…
Introduction: The “Day 3 Cliff” Phenomenon I remember staring at my AWeber analytics dashboard late last year, completely baffled. I had just spent two weeks overhauling my entire 7-day welcome sequence for a new SaaS product. Instead of writing it…
I get emails every week from people who want to start an online business, a blog, or a YouTube channel. They all ask the same question: “What is the very first thing I should do?” My answer is always the…
I’ve been blogging for over six years, and if there’s one thing I wish I could go back and tell my beginner self, it’s this: don’t pick your email marketing software based purely on the word “free.” Back in 2020,…
I remember the exact moment I realized I needed a landing page. I had just spent a week putting together a really helpful PDF checklist for my niche. I was so excited to share it. But when I went to…
If you spend any time on marketing Twitter or YouTube, you’ve probably been sold the dream: Record a course, put a link in your bio, and watch the passive income roll in while you sleep on a beach. I fell…
I remember staring at my email analytics dashboard last year and feeling completely defeated. I had spent months building my list to over 8,000 subscribers. I was paying a hefty monthly fee to my email provider. I spent hours crafting…